Ashraf Price

Head of Technology

Ashraf is a seasoned Business Analyst with over 10 years of experience in South Africa’s investment and LISP industry.

Based in his hometown of Cape Town, Ashraf holds a BSocSci degree and a Postgraduate Diploma in Financial Planning, specialising in bridging business needs with technical solutions, driving process efficiencies, and enhancing client experiences.

Ashraf's strengths include stakeholder engagement, workflow optimisation, and implementing digital tools tailored to financial services.

Outside of work, Ashraf enjoys golfing, networking, and sharing life lessons. He is married, with two young daughters.